Updated Case Study: Virginia Divorce Lawyers

This is an SEO case study that provides supports and provides updates to the original Virginia Divorce Lawyer entry from this blog in May of 2009. Now as predicted correctly in the posting the website is no longer in the Google penalty box and is appearing at the top of searches for law related terms. View SEO for Lawyers to discover more information on services tailored to law practices.

As mentioned in 2009, only the homepage started to display a Page Rank at that time, but such is no longer the case. The majority of pages possess a PR 2 or higher, the blog possesses the same Page Rank as the homepage and its entries also appear prominently in Google’s blog search. A general search for Virginia divorce lawyer shows the website on the first page of Google, Yahoo, and Bing, with top five placements in the latter two, along with noticeable and likely future moves up the ladder evidenced by an allinanchor search.

Now what are a few of the techniques that allowed this particular internet property to go from nowhere to the first page? The same steps and general properties as any SEM campaign plus a ‘trick’ that often helps with achieving such is what allowed the VA law site to reach these top search positions. Review this blog for more details but it essentially component one: strong on-page optimization of the source code coupled with part two: relevant external references to the lawyer internet location.

The ‘trick’ that assisted with the second piece of the puzzle is a variant of viral marketing. Type ‘legal blog template’ into Yahoo and notice that the website is in the number one and two positions. I created and then gave away a WordPress theme that lawyers can use to help build a website with a reference to this Virginia lawyers website built into the template. It provides an excellent tool for the community, while simultaneously assisting with the second component of the search engine marketing campaign.

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