The Value of a Seasoned Domain

Many people have heard of the Google Sandbox, but others often never hear of the term until later on down the road. For those who have not heard of this phrase, it is SEO lingo for a site that is penalized by Google and the other search engines simply because it is new. The reasoning behind this is relatively simple. Google wants to provide its visitors with the best results possible when a visitor hits enter. New sites are built and registered every day, but many of them do not last longer than eight to twelve months. Therefore Google simply does not display a website is its SERPS (search engine results pages) until after this time frame is over. At this point a site is not longer considered included in the Google sandbox.

There are a few quick tests one can perform to see if a site is still in the Sandbox. One simple test is simply to type the name of the website into Google. If it does not appear at the top of the SERPS and it is a new site than the website is likely still in the sandbox. A better and more conclusive test is to select a competitive keyword phrase that you wished your site to show up under. Then type in the following: allinanchor:the competive phrase; then type in only: the competitive phrase. If the website appears for the first search but not the second then it is likely in the Google sandbox. On the other hand, if it appears for neither, than I would suggest that at a minimum you consult with a professional local or international SEM company. If already hired an SEO company and gave them a decent interval of time to deliver as promised, you may wish to ask them what is going or listen to the opinion of another.

This brings us to the tile of the, the value of a seasoned domain. You should now have an idea on why a domain that is seasoned and aged has value; it is no longer in the Google sandbox! Now is the solution as simple as buying a domain that already exists and placing your website on it? Not quite, this is certainly an excellent idea and possible first step, but there are many other considerations to take into account. One such consideration is whether the older domain has links pointing to it and where those links are located.

The bottom line is that a seasoned domain has value and can have an impact in a successful SEO campaign; particularly for business that are just starting out and desire faster placement within the SERPS. I strongly advice those who read this do not simply go out and but an existing domain as an effort to bypass the Google sandbox. It is easy to end up overpaying for such a domain or purchasing one that will not add much value to any internet marketing efforts. I encourage our readers to feel free to add your suggestions and advice to the comments on this article.

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