SEO in a Jobless Recovery

Many economists are referring the current pattern in the international economy as a jobless recovery. Now whether or not you believe this is the case it is important to take into account what this means as a business owner and especially one that already utilizes SEO or plans on using such services to further improve a company’s revenue stream. Here is one question I am often asked along with corresponding answer.

Is it better to hire in an in house marketer or an external SEO firm? My response to this is little changed from that in the past. Quite simply, if your company is large enough and has multiple websites it is possibly well worth the effort to hire an in house person to perform the duties essential in a SEM campaign. However, it is important to keep in mind that strategy can cost a company more money if it distracts management from the business’ core focus. The small business owners and especially the sole proprietors are almost always better off hiring a professional SEO company than doing the work in house. While, not paying for SEO may seem a way to cut expenses. The opportunity costs associated with not hiring one a tremendous.

Considering that many economists are already deeming this as a jobless recovery, it further makes sense to hire an outside SEM company in light of this view. In fact these economists are inferring that many companies are already employing such strategies. Owners are increasingly outsourcing any type of task not related to the company’s core business model. This proves beneficial since one can avoid the many expenses associated with hiring internal personnel. Oftentimes the expenses utilized with an external company are also easier to write off come tax season, providing a further benefit. However, the primary reason I suggest hiring an outside SEO company during any type of recovery is that is much easier to scale up or down depending upon what takes place in with the economy as a whole.

1 Comment »

  1. pravakar said,

    November 9, 2009 @ 6:26 pm

    If the company is handling lots of website then they should hire in an in house marketer.

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