SEO for Local Health Services

As a dentist, chiropractor, veterinarian, or any other health professional provides local health service, the proper usage of SEO to attract and retain customers is not an easy to task. One factor to consider is whether SEM is even needed or is it best to stick with the Yellow Pages and the traditional method of referrals to market a practice. The opinion on this blog is obviously biased; nonetheless that does not make it incorrect. Data illustrate that prospective patients are using the internet more often to find a provider for their local health services.

A well executed SEO campaign can place your practice write in front of the eyes of consumers when they are definitively looking for a provider. One field that is likely more to benefit from such exposure is the practice veterinarian medicine. With a vet there are fewer limitations from insurance companies and oftentimes vets are simple chosen based upon location to a pet owner’s home rather than other marketing efforts. That said, a larger number of individuals are turning the web to research and ultimately select a veterinarian. This is particularly true when surgery is involved with an animal. The Detroit Dover Animal Hospital is one practice that appears to utilize SEO to attract clientele. A quick search on Google for veterinarian Westlake will show the practice in the top of the listings.

Now should all health practitioners jump on the band wagon? Perhaps, but thus most likely to benefit are those that practice more general patient services and those with more specialized. This may initially sound odd. However, consumers often will conduct a search on the internet to locate a local chiropractor and a research the best doctor for a more complicated procedure. Whereas, more routine outpatient types of operations or services that fall in between the above range can typically come from a referral when he consumer does not find it worthwhile to do the research and rather to go with the recommendation of an already trusted professional; perhaps one found initially on the internet.

1 Comment »

  1. Search Marketing Local said,

    January 13, 2010 @ 5:43 am

    This goes to show you just how big internet marketing is and how much local search marketing including health services is taking over even the physicians can use this tactic. I don’t feel it would be best for them to rely solely on the “phone book” when in need of local health services. Many people will head right to Google to search a doctor (I’ve done it myself), and if that doctor has a website dedicated to him he would get more business. Local search marketing is huge, and this is where the smaller businesses and such can real in some good business. BTW Great post.

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