SEO for Health Sites

Search engine optimization for health websites is almost the same as SEM for any other industry niche. No matter which industry a company website is amongst the same principles apply in order for it to rank well within the search engines. However this post will address of few considerations that one should when optimizing a site within this niche.

A key consideration that companies will want to watch out for is accidentally linking to bad neighborhoods during their off page optimization efforts. When it comes to health sites it is easy to accidentally acquire a link from a website that sells Viagra or other items, which Google might use to classify a website as one that is part of a bad neighborhood. Unless you are selling Viagra, if your company is selling supplements or other health services then it is important to ensure links pointing to the company’s site do not come from websites in a bad neighborhood. I advise those wondering what Google views as “bad neighborhood” to utilize common sense principles. Essentially, if the site is inappropriate for children the Google is likely to classify it as a website that is part of a bad neighborhood. When performing health website SEM it is even more essential to only attempt to gather links from directly relevant websites than if your company operated in a different niche.

Of course there are a few other minor differences to keep in mind when performing SEO on a health website. However, for the most part following the same best practices utilized when optimizing a site in any industry will work fine whether starting an international SEM campaign for your company’s business or targeting a local audience. Please feel free to utilize the form below to add your insights and commentary.

Leave a Comment

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word