International Search Engine Marketing Blog

Recently, I have noticed an onslaught of SEO companies advertising to help prospects in specific industries such as the chiropractic field, automobile field, and many other trade groups that are looking to increase their marketing efforts using the internet. I applaud any SEO company that truly attempts to assist business owners in these industries. There is a definite need for doctors and automobile owners to have their websites marketed by a professional search engine marketing company.

Unfortunately, far too often I see these niche marketers charging exorbitant prices. I have heard stories of small dental practices shelling out $30,000 plus to have a website built and marketed online. The saddest part of the story is that even after spending all of that money, oftentimes their websites still do not appear anywhere within the top search engine results and little or no return on investment is ever realized.

That same small dental practice or chiropractic office has likely missed out on many new patients that the doctors could of helped. Essentially, the doctors’ offices are losing twice. Their first loss occurs when the office overpays for a web design or SEO service and the second loss realates to the opportunity cost involved with missing out on all the potential new patients that might have located their practice had they hired a different marketing company.

My best advice in this scenario is to start from scratch. Those who have yet to invest in a website should learn from the mistakes of others. When starting a new chiropractic or dental practice, owners should keep these ideas in mind when the inevitable bombarding of sales calls takes place. A marketing company does not have to focus solely on a specific industry in order to provide a better service than one that does. A common misconception is that a company which can list multiple dentists and chiropractors as clients has provided those clients a valuable service.

Many times the owners of a niche businesses, such as an automobile dealership or doctor’s office, are better off talking to a general web design firm or SEO company. Often these types of companies are staffed to handle such projects, can provide a superior level of service and expertise, and can do so for a price much lower than a company that markets solely to doctors or automobile dealers. A company that declares themselves as an expert in an industry is not necessarily one. Business owners in any industry should keep this in mind whether hiring a local web design firm or an international SEO company.

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