Picking a Payment Provider and SEO All at Once

While I do not want to underplay the importance of an SEO campaign, it is important to have one in conjunction with a well run website. Many times new website owners put the cart before the horse. Sometimes they build and optimize a website before considering what company will process the site’s payments and how to fulfill orders. Business owners often do not realize the large expenses associated with accepting online orders. Depending upon the payment provider selected a company that grosses $10,000 in sales with an average order of $50 can save upwards of a $4,000 per year based upon the processor, which is an amount that could easily cover starting a small SEO campaign. Below are the most common international payment providers and their fees.

PayPal 

PayPal tends to be easier and less expensive for new business owners, but watch out. There are a number of horror stories out there and many people have lost the whole balance in their account, which can cost more than any processing fees. Still many people elect to go with this processor. Those who do should heed this warning. The costs associated with a PayPal business account are vary depending upon the payment method the buyer users. To received payments from individuals within the United States the first $10,000 in sales costs $310.

2CeckOut 

This is an expensive method to process payments and not one I suggest as my first choice. There is a one time fee of $49 and then charges of 5.5 percent plus 45 cents per transaction. Using the parameters above the first $10,000 in orders would cost a company $689. Not a small amount of money in absolute or percentage terms. The upside to this process is that they accept virtually any business and it is a fast way to start selling goods or services.

Authorize.net 

To use Authorize.net you have to go through a reseller, a list of which is found on their website. Fees vary depending upon the reseller, but typically this processor offers the lowest fees and most security. The setup process can take slightly longer, but once that is done it is smooth sailing. Typically money received is swept from the merchant account and deposited into your checking account with a few business days.

SEO and Payment Processors

Now how does this tie into SEO? Quite simply a well chosen payment provider can easily provide the savings needed to launch a search engine marketing campaign. Why spend more than you have to for the same basic service? At least that is Agilis Marketing’s point of view.

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