Optimization for Real Estate Websites

Search engine optimization of a real estate website is for the most part no different than the optimization of a website in any other industry. There are a few differences, but for the basic strategies employed are the same. How many times a day can a blog write about backlinks and content? A quick search online will reveal that the answer to this question is: never enough. That is primarily since these two components go largely ignored by many website owners as well as search engine marketing companies. Oftentimes one component is focused upon while the other component is given less weight or ignored. Thus it is important to investigate the two primary ways SEM and SEO strategies are utilized for real estate websites and also those of most other industries.

Taking a look at the backlink portion of the equation is often the strongest single item to focus upon. This is especially true for Google. When utilizing SEO for real estate websites it is crucial to ensure that there are authoritative references (links) from other related sites that point back to your URL. This means that the references to your site should come from other real estate websites and those related to real estate. They should not come from a URL’s that focus on divorces, such as that in last month’s post. Rather it is crucial to focus on obtaining references from other related properties on web.

The other component when attempting optimization for real estate websites involves the content on the pages. First there should be at least eight pages of copy at a minimum. Why will other sites want to link to yours if it does not contain content of any value? Additionally, why will a search engine want to display results if there is no information on the domain? Search engines want visitors to find the info desired. If your site does not contain that information, then there is almost certainly another one that does.

This is why there are countless articles on the web that talk about these two crucial components. The trend will continue until webmasters and SEM companies start to follow that advice, which will likely never occur. That is why knowing this information is one additional competitive advantage for those who also utilize the practices described. Many webmasters do these tasks themselves but I find a larger number find it more cost effective to outsource it to a local or international SEM company, such as Agilis Marketing. Shameless plug – yes; but it is also true.


  1. jonathan said,

    July 10, 2009 @ 2:32 am

    Optimization is excellent for real estate sites. It is one industry niches that often need the help of an SEM company.

  2. BreckenridgeRealtor said,

    February 21, 2011 @ 8:28 am

    Also, make the site “sticky” with content that buyers and sellers are looking for. And update it frequently…

    Thanks for the suggestions!

RSS feed for comments on this post · TrackBack URI

Leave a Comment

To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word