Niche SEO Companies

After recently conducting multiple searches on Google and the other major search indexes there is a clear trend that shows in an increasing number of niche SEO companies. Some of these companies are based within the United States, while others are headquarter internationally. Expect to see this trend to continue in this field along with other industries or businesses. As an example Agilis Marketing is also starting to follow this same strategy. A search on Google for law SEO returns a top ten listing for a page within this blog.

What is important to understand from this trend is that SEO and SEM firms are increasingly practicing what they preach. It is not uncommon for any SEO company to suggest, and rightfully so, that a company target specific keyword phrases within their industry and geographic niche. If a company only sells its products or services to customers in the U.K. it makes little sense to target visitors elsewhere. Of course the converse also holds true for companies within the U.S. or elsewhere. Those a United Kingdom SEO company might work best for businesses in that Geographic area. The keyword here is “might”.

Simply because a business of any kind appears in the top of the search engine result pages does not mean it is the best choice, on many occasions the opposite is true. Following an earlier example on niche SEO companies, type “SEM for Lawyers” into Google and take a look at the listings that appear. Upon an initial, glance many of the listings contain websites that are offering extremely expensive services to this target audience, likely based upon the assumption that attorneys are not as privy to the true costs of search marketing and are willing to a premium to experience the comfort of knowing a portion of the firm’s marketing budget is devoted to internet marketing. Unfortunately, what is unrealized in the above scenario is that a law firm is possibly over spending for underperformance. A search for city + SEM Company might of yielded better results.

The primary takeaway here is to take nothing at face value and conduct appropriate research. Simply because there are niche SEO companies that purport to provide the “best” services for a target audience does not mean that they do. Rather conduct a variety of searches and shop around. If that same company also appears for other terms aside from just their niche that is perhaps a positive sign that the business is better rounded. The bottom line here is not to take anything at face value and do business with a company simply because it is on a list of the top ten in the Google SERPS for one phrase. Conduct more searches and more research before signing on board with any niche SEO Company, oftentimes a run of the mill search engine optimization firm can provide equal if not better results at a fraction of the cost.

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