Oftentimes, SEO is looked at in a vacuum, and a company does not take the time to look at industry trends. This is unfortunately a grave mistake. Viewing information provided by Mark McCrindle Research and other firms that focus on delivering actionable insights is an important part of a search engine optimisation campaign. How can a company select the appropriate search queries to target unless it first conducts proper research? Of course this is a rhetorical question, since the answer is ‘a business cannot make educated decisions without such knowledge’.
This type of research typically is not part of that involved during the keyword selection phase of a SEO campaign. Unfortunately, this is to the detriment of the organisation that fails to do its homework. Using data from Mark McCrindle Research or another agency can provide a significant competitive advantage over others in the industry. Therefore it is worthwhile to view the research provided Mark McCrindle and other smart individuals to assists with SEO efforts. Rather than simply diving into Google’s keyword research tool, first read a research report by Mark McCrindle that details key components of an industry before commencing the selection process. A business can then eliminate many keywords that are not suitable for a website. Frequently competitors unnecessarily target certain keywords they could avoid, but failed to take this initial step. Thus part of starting a search engine optimisation campaign is investigating key industry drivers beforehand. The smarter SEO companies know that this adds significant value and can assist in the process. Follow the guidance in this post to gain an edge over others whom do not conduct the proper research.