Giving Companies a Positive Name

Countless times a year individuals search for companies on the internet and negative information appears. The list below contains a carefully ordered set of questions to ask anyone who is or wants to help to give your company a good name online; included are trick questions that serve as litmus tests to ascertain an individuals’ actual knowledge.

  • Do you suggest submitting the Google AdWords Trademark Complaint Form? FYI: The form is located here: https://services.google.com/inquiry/aw_tmcomplaint
    Is it smart to lodge DMCA complaints?What do you propose as an external link strategy to improve my company’s appearance on the web?
  • How important is the utilization of online social networking (i.e. blogs, twitter, Facebook, etc…) for your company’s Internet reputation?
  • How does Page Rank impact the SERPS?
  • What is your guarantee?
  • What is your affiliation with SEMPO?
  • Will ripoffreports.com and other such sites still appear in the SERPS?
  • Do your strategies coincide with the terms of service and webmaster guidelines for each search engine?
  • How will the Sandbox impact achieving the campaign’s desired goals?
  • How long before results are noticeable?
  • [If asking an outside agency] What are you going to do that our company cannot do on its own?
  • [If asking an individual] Why should we utilize your expertise versus that of an outside agency?

As an abbreviated answer to the last question, as the owner of Agilis Marketing, I have over a decade of experience utilizing the internet to improve a brand’s image. Only a handful of individuals, including myself, can claim they are experienced in this niche and have expertise that dates back to the time GoTo.com existed (before Overture took over, and before Yahoo purchased that company and turned it into Yahoo! Search Marketing).

Utilizing an outside agency, combined with a knowledgeable liaison is another strategy medium to larger capitalized companies employ. However, if a company is fortunate enough to find the proper person to handle the entire campaign in-house, equal or better results are achievable at a fraction of the cost. Please feel free to ask Agilis Marketing any questions.

1 Comment »

  1. Work at Home Dad said,

    April 4, 2010 @ 4:40 pm

    Thank you for sharing this informative post. I am still learning the whole process of SEM and your post is a big help.

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