Archive for Misc. SEM Articles

SEM Case Study: Miami Bail Bonds

This study will take a look at Coral Gables that specializes in providing Miami bail bonds in much needed and often unexpected situations. This website is an example of one that utilizes smart search engine marketing in order to attract clientele. It appears as if the website’s marketing goes beyond basic SEO principals. Of course the site has top listings in the SERPS, but it well beyond that in ensuring that visitors end up contacting then rather than a competitor. We will explore the ways in which is done.

First, it is important note that this Miami bail bonds company also utilizes PPC advertising so there are both natural a paid listings that appear in the results pages. Thus, http://www.coralgablesbailbonds.net/ appears in multiple places on the front page. This in and of itself adds confidence when someone from afar is selecting what company or person they can entrust. However, it is important that we go beyond simply what is seen on Google’s pages, but also look at the website itself.

When viewing the site, you will notice that there are both a toll free and local number located at the top right thus making it simple for anyone with a question to call. As many business owners know, a call where someone asks a simple question as often an excellent time to convert a person who is simply shopping around into one who selects your company. The only critique I offer is that, I would advice placing the toll free number above the local number since most people prefer toll free number even when making a local call.

The site does an excellent job at answering to common questions before a visitor even asks. “Why Choose Us?”, does exactly that both in text and with a small visual image. “Who We Are!” complements this question by providing details about the company and its history. Additionally, the company’s location is clearly apparent by utilizing the Google map insert to show the businesses physical location. This only adds further comfort to the rightfully initially suspicious internet surfers, who is pondering whether to do business with a company they might never heard of previously. Luckily, I cannot speak firsthand about the Miami bail bonds process. I can say that this site does an excellent job utilizing search engine marketing to lead the prospective customers to the site and then encourage that individuals contact Coral Gables with any questions.

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Law SEO: Lawyers Must Read

If you want your firm’s site to appear at the top of the search results you found the right place. Recently, a number of lawyers asked Agilis about utilizing “law SEO” in order for their legal websites to appear at the top of the search engines. As a result of the number of inquiries about the search engine optimization services provided to law firms, it seemed worthwhile to provide additional information for attorneys that are interested in marketing a new or existing site on Google and the other search engines. There are a number of lawyers Agilis Marketing assists in obtaining and maintaining top search results. Feel free to contact us to request more information or receive a free SEO evaluation of a law website.

We assist general practice attorneys as well as those who specialize in particular areas, such as DUI or divorce lawyers. Essentially, Agilis creates a new site or takes an existing one and place it at the top of Google’s search results. Thus if you are a DUI Lawyer in Miami, Agilis can make it so that your website is the first one people see. Additionally and unlike many competitors, since SEO is in a saturated marketplace, the company decided to put our own skin in the game. We offer money back guarantees if results are not delivered as promised and accept all credit cards for further protection.

Basically, if you are a lawyer looking to utilize SEO to bring in new clients we want to talk. Perhaps our company is not the right fit, and if that is the case there are numerous suggestions that we can provide on how you may wish to market your firm. As the owner of the company, I wanted to personally invite any lawyer who is looking to personally contact me for more information. I am interested in focusing on this particular niche of search engine marketing and am excited to work with firms and attorneys who are seeking to generate new business leads through the internet. Please simply ask that the contact form goes directly to myself, Brent Yorzinski, when filling out the form using the link earlier. Agilis Marketing is happy to answer any SEO questions and find out if I can assist you. I sincerely look forward to speaking to you and helping out your firm if appropriate.

A sister site that provides an excellent example of one built from scratch is http://www.virginia-divorce-lawyer.com. Please keep in mind that this is a general information website at the moment and not specific for any one lawyer. After viewing it is apparent that it covers the VA area and the divorce niche. This property presently appears in the top for “Virginia Divorce Lawyer” and “WordPress Legal Theme”. Take note that more than only the homepage shows in the listings. This is illustrative of the type of landing page targeting that is possible.

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SEO Work on a Budget

With these difficult economic times completing SEO work on budget that does not break the bank is increasingly important. More and more people are deciding to do the work themselves rather than going with an outside firm. I fully encourage this. Primarily because once most individuals or companies do the work on their own they later decide to hire a professional local or international SEM company. Nonetheless, I wanted to provide visitors with some tips and advice for those who decide to do the work themselves, this way they are not left wondering if their efforts are in vain.

Tip one is to create quality and unique content. While most visitors likely already heard this a million times, few people actually implement this properly. The content should be within one link from the homepage if at all possible. Each primary page of the site should contain at least 250 words of text. A site should contain at least eight pages. All pages should utilize coding and URL’s that are easy for the search engines to read. These are some of the bare minimums, but are excellent places to start on your own.

Tip number two, which also is ingrained in most people’s minds is to build quality links from outside sites. Those on a tight budget are likely best with reciprocal exchanges. They are not as powerful as one-way links, but also only take the time required to establish the contact with another webmaster. When doing such it is crucial that to exchange link only with websites that are directly related to the company’s niche. Pass on everything else. As a cautionary note, link exchanges are often difficult on sites that are brand new and Google does not display a PR since others are less likely to want to trade.

As more companies and individuals are trimming budgets, these two tips alone will take a website far. Nonetheless, do not expect miracles overnight, nor to learn as much as individuals or companies who do this for a living. At some point in time it almost always makes sense to turn to a professional SEO company for help.

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SEO Fluke or Fix?

In the previous post we tested out our hypothesis regarding backdating and back links in order to regain a Google Page Rank. Now is what occurred a SEO fluke or fix? Agilis Marketing is happy to report that the experiment resulted in a successful outcome. While it cannot be ascertained if either factor singularly resulted in the change, the blogs PR is now restored. As originally mentioned, it is imagined to be a result of the two and we might further hypothesize that it simple a result of an increase in links.

First and foremost Agilis Marketing wanted to restore the Page Rank to its search engine marketing blog. Therefore, if another blog performs a similar experiment it is first suggested to see if relevant blog owners are willing to provide links back as a first step to see if that works. Afterwards, if that has no impact then attempt backdating posts. Please keep in mind there is always an unknown delay in updates to the Google PR bar.

Determining the exact factor for the change failed since Agilis Marketing’s primary goal quickly became making its SEM content easily accessible once again. Therefore we utilized both methods mentioned in the previous blog posting. Either way, individuals and firms can draw one definitive conclusion, that a minimum a combination of the two previous efforts is effective, although further experimentation is suggested. Many blog owners might be able to use these techniques on their own. Others who rather seek assistance from a company that already succeeded are welcome to contact us (shameless plug). If anyone else had similar issues with their blogs or extends this experiment please feel free to update the community with insights.

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Backdating Postings and PR

Lately the blog on this site took a back burner to ongoing clients and Agilis Marketing spent much more face time with these clients rather than simply posting information on the blog. I am now refocused on the search engine marketing blog and this post is in part a test on the ability to reclaim Google Page rank for a blog. The SEM blog dropped from a 4 to the dreaded grey bar. The hypothesis is that one or both of the following events caused this.

  1. Google loves content and blog posters often lose touch in updating their blogs. Therefore a distinct possibility is that if a blog does not show recent posts after a set time frame Google no longer value the blog as highly. While this goes against the PR algorithm it could fall into the realm of a penalty that eliminates the visible page rank.
  2. Fewer sites decided to point links to the blog since Agilis Marketing failed to keep the content up to date. Eventually, all links pointing to the blog, aside from the site’s internal ones disappeared, and thus the page rank indicator turned into a grey bar. This also goes against Google’s algorithm since Agilis Marketing’s internal link structure should allow for the blog itself to still maintain a decent page rank.

Therefore an end hypothesis is that is a combination of the two events outlined above. Backdating this post may help, but I have my doubts. Therefore the first control will be to address item one. However in doing so if another site provides a link here, and it is certainly welcome, then the experiment loses its control and the only definitive conclusion that is possible to draw is that both the above factors play a role. Of course if the search engine marketing blog never regains its Page Rank than it is known that neither one of the above can help reclaim the PR a blog might lose once the Google’s indicator turns grey and another method is required to correct this.

It is important to keep in mind the idea behind this entire experiment is not to circumvent anything Google wants to accomplish, but rather to make pertinent information that is contained within this blog easily accessible to the public that searches the internet using Google.

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SEO and Plurals a Fidelity Newsletter Case Study

A common question when a company is selecting a list of keyword phrases for an SEO campaign is whether or not it is required to add both the singular and plural variations of the words . I recently took a look at a Fidelity newsletter by Donald Dion that showed up number one in Google for the plural version of the underlined phrase, but number two for  the singular version of the same phrase. The takeaway is that even the slightest variations of words can make a difference on where a website appears in the local and international search engines.

Using the site http://www.fidelityadviser.com/ as an example, searchers can see in the image below that it currently appears number two for the phrase “fidelity newsletter”. However, when conducting a search for the plural version the sites appears #1 in Google.

Fidelity Newsletter and SEO

Now there are many reasons why this can occur, but lets take a look at the two most basic aspects that determine a website’s rankings in the search engines results pages: 1.) The on-page content and 2.) References that point to the website. Generally, the keyword density of a page is a vastly overused term that has little meaning. However, in this particular case the Fidelity Independent Adviser uses the singular phrase, Fidelity newsletter, only one time. When attempting to reach the top of the search results for a particular phrase it is generally advisable to include that phrase at least once within the text of the page. The other and much more meaningful component is the number of references pointing to the site that use Fidelity newsletter. The top listing has multiple outside sources and other websites that utilize this phrase, whereas Don Dion’s newsletter has a relatively smaller number. Essentially, the more references a website has from trusted resources with the targeted phrase than the more likely it will appear for that phrase. Thus this case study in and of itself might alter the site’s positioning in the SERPS.

To learn more about how keyword variations can impact your website and the tactics that professionals employ, please continue browsing our Blog or share this post with a friend. There is a wealth of information available on the internet and if you still have questions then please feel free to give us a call at 1-877-SEO-1169.

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Changes in Google SERPS

I know that many people are currently wondering as to why a website suddenly shifts in the Google search results; especially as of late. This is true whether an individual manages their own SEM efforts or hires an outside company. There are many reasons why this can occur, but for the purposes of this post, we will assume that it is not the result of a webmaster employing practices that violate Google’s TOS.

Constant Flux

There Google SERPS are changing constantly. However, at certain points in time they change more dramatically than others for all websites or a particular website. The reasons can vary dramatically, but typically there are a few common rules that cause any particularly site to fluctuate in the search engine rankings, while other websites appear untouched.

The Website is Newer

Oftentimes a website will change position more frequently during its first two years of existing on the internet. This is not the same as the Google Sandbox, but it is fairly typical to see. The primary reason driving this is that newer websites tend to undergo a larger percentage of changes than existing website. Links originally purchased to help a website might loose some of their value. Since a newer website often has fewer links than a long standing one these changes tend to have a larger impact.

Many Recent Changes

Multiple changes to a website either on the page itself or recent addition of links can cause a change in the search engine rankings. Again this tends to be more prominent with newer sites for the reasons listed earlier, but still impacts even older sites if enough changes are made. Sometimes this is simply unavoidable. However, the best method to minimize such impacts is to rollout changes in phases.

Unexplained Jumps or Declines in the SERPS

Google and the other major search engines are not perfect. When investing time and money in an SEO campaign it is important to realize this. Temporary abnormalities will occur regardless of anything done. The best and hardest thing to do in this situation is just sit tight and keep on the same path as before. Wait a couple weeks; I realize this can result in lost sales now, but dramatically changing a strategy will generally result in a larger number of lost sales in the long run.

Increased SEO Competition

No matter how much work is done on your own site. A company cannot control what other business owners decide to do with theirs. If a topic becomes more popular and profitable then one should expect more players to enter the market and an overall increase in the competitiveness of obtaining and maintaining top search engines rankings. There is nothing you can do to prevent this, but you can take steps to ensure more resources are allocated as needed.

It Will All Work Out

The best single piece of advice I can give anyone is that it will all work out positively if your company follows Google’s TOS. Treat these terms as the bible and do not anger the Google gods. If a website’s SEM efforts follow the guidelines listed under best practices then over the long haul your company will reap the rewards. This is true whether focusing on a regional, national, or international audience.

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The Value of Links in SEO

I recently received a question from a business colleague and thought many other companies or individuals may wonder exactly how the different search engines value different types of links. This came after he read an article titled “SEO for WordPress”, part of which stated that Google does not provide as much consideration to sitewide links or links that are outside the main content area of the page. He went on to ask that, “I have also seen similar things before where people advise to keep the links only on the main page. As someone involved in the SEO field I wanted to ask the following: Do you think the above information is true? Or what is your opinion?”

As with much of the information regarding SEO and the value of links from other pages there is conflicting information throughout the internet. Sorting the fact from the fiction can be a difficult process. While this is posed to me as a short question there is an extremely complex and ever changing answer. 

The bottom line is that with all search engines and the manner in which links are valued is largely determined by the perceived quality of the link. It is certainly true that Google values sitewide links differently than links placed only in one location on the page. A common misconception is that sitewide links can hurt a website. The reality is simply that sitewide links do not help a website. Typically, credit or link juice is received for the first link on the site, but the remainders of the links are generally ignored by Google. This is especially true when the links all have identical anchor texts and surrounding content. Yahoo and MSN value sitewide links differently. As of now, a sitewide link can be an extremely valuable asset and can increase a website’s position in the search engine results pages. However, it would come as no surprise if this changed in the future and the other engines adopted a strategy similar to Google with regards to link valuation.

As for the question on whether links within the content are more valuable than those outside the main body of the text, the answer is resounding yes. Links contained within relevant body text typically carry a much heavier weighting than those that are located within the footer navigations or the sidebars of the page. The rationale behind this is quite simple. If the webmaster finds the resource (website) valuable enough than the link will likely be posted in the primary content area rather than along the footer or another place where visitors are less likely to actually visit the site. 

Of course besides this, there are many other factors that influence the value and importance of certain links more than others. A well formulated SEO campaign ensures that there is a wide selection of all different types of links and looks at many other considerations such as the authority of the site that the link comes from.

I wanted to thank my colleague who originally posed the question. Hopefully I answered it to your. satisfaction. With any “luck” others will be able to find this post and also gain a better understanding of the value of links in a SEM or SEO campaign.

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