Are There Really Any SEO Experts?

P. Arkwright, of Business Services U.K., kindly contributed the following post:

These days one of the most widely used terms on the Internet is ‘SEO Expert’. It still amazes me how anyone can claim to be an expert in any field without any formal qualifications. This does not even take into account the fact that Search Engines oftentimes have elusive policies and their ranking criteria can change. Take it from me there really is no such person as an SEO Expert outside search engine organisations.

Most of these self appointed experts spend their time hanging around forums, in the hope of finding gullible clients. Their services do not come cheap; they are known to charge a client anything from £1,000 to £150,000 for their work, with no long term guarantees.

I have often caused a stir in these forums by asking a simple question, “How can you offer SEO services, when your own sites have little to no PR and extremely poor SERPS”. As you can imagine this question instantly causes a stir, panic starts to set in as these amateurs start to see £’s disappearing before their eyes. They quickly compose themselves and write an articulate response stating they are far too busy to spend time optimising their own site. I simply reply, “You seem to find the time to post on this forum on a regular basis”. That question is generally the final straw for that particular band of raconteurs. They either pack up their bags and move on to infest another forum or they keep quiet for a few weeks in the hope the thread is soon forgotten. The cleverest operators become forum moderators. This is a first class move, since their status as a moderator adds weight to their services and with one click of a mouse they can ban competing providers or people who ask the “wrong” questions.

There are many SEO providers who fully understand the fundamentals of optimisation and over the short term have the ability to move any site higher in the search rankings. However let there be no illusion, few reputable organizations will ever offer any long term guarantees and it is generally best to watch out if they do.

My advice to anyone looking to use the services of a SEO provider is to stay well clear of forums and only use the services of a provider whose own sites are well ranked for numerous keywords or phrases.

1 Comment »

  1. SirCommy said,

    December 11, 2007 @ 9:39 am

    I fully agree with you, lately there aren’t tens, hundreds, but thousands of so called “SEO Experts” and not to mention the part where they “cannot” guarantee their work to be efficient due to untrue reasons. You’ve already mentioned most of what I can say here, but there is one tip I can add, if one “Expert” says he guarantees you to get high pagerank then that is no expert. You are to seek ways to get great positions in search engines results, not the pagerank image value. The classic ways of optimizing your website are ‘still’ the strongest!

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