International Search Engine Marketing Blog

Many people automatically assume that search engine marketers are hired purely by businesses, whether they are local or international, looking to profit selling products or services. While this is primarily the case, I wanted to explore another reason internet marketers and SEO professional are hired: to correct a perceived wrong.

Be warned that this method of internet marketing is sometimes used without warrant and for improper purposes. The flip side of the coin is that in many instances it is an extremely effective and relatively inexpensive way to relay facts to a number of consumers. Essentially the idea is for the page or website created to appear above or near the company’s own site; this way those who are considering transaction with the business are able to see another person’s perspective of the organization.

When approached by such prospects, I highly suggest that the pages created contain purely factual information. That way nothing on the page is construed as libelous and I further suggest that they may also wish to consult with an attorney beforehand.

Describing this method of internet marketing is easiest with an example; therefore I will use a personal example with a webpage that I recently created. One goal for this webpage:  http://www.agilismarketing.com/southeastern-virginia-bni/ is for it to appear at the top of the search results when people search either for Southeastern Virginia BNI or Tony Dziadul. That way others who might consider joining the organization have more facts to base their decision upon.

At one point in my career, as an employee of another company, I became a member of the Southeastern Virginia BNI (Business Networking International) chapter. My understanding is that one of this organization’s goals is to promote the growth of its members’ businesses. Unfortunately, I had an experience that led me to believe otherwise. Now, I simply want others to know of my experience and to formulate their own conclusions. As with any business or person I interact with, I have personal feelings about the Southeastern Virginia BNI chapter and their executive director Tony Dziadul. However, if you click on the links above notice that the point of such a page is not to relay personal feelings, but post factual information. For instance the page I created contains email communications with Tony Dziadul, thus other people are able to develop their own opinions.

One purpose of this post is to illustrate another method for which search engine optimization is utilized. As mentioned at the start of this article, SEO and SEM are  used mostly to promote a businesses products or services, but can also have many other purposes, such as that above. These outside the box marketing techniques are an ideal and cost effective way to show an international audience factual information about another firm, company, or individual.

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