SEM Case Study: Virginia Divorce Lawyer
I am often asked, “Why not simply use SEM for your own sites?” The reply is simple; I am leaning more in that direction and accepting fewer clients. My Virginia divorce lawyer site is such an example. Why should I utilize knowledge to make other companies’ profits when I can use it solely for my benefit? Again the answer above applies, but it is also important to add that I enjoy assisting other companies and not everything is solely about profits.
Let’s take a look at my newer website and take a look at what is going on here. First off it is important to note the URL of http://www.virginia-divorce-lawyer.com/, obviously I carefully selected this URL based upon the keyword phrases this internet property intends to target and to whom the site will sell marketing space and generate advertisement revenue. Individuals with existing sites do not share the same luxury. However, the URL of the site is only one component in a local, national, or international SEM marketing campaign.
The WHOIS data clearly illustrates the purchase of the domain only a few months back:
Registered through: GoDaddy.com, Inc. (http://www.godaddy.com)
Domain Name: VIRGINIA-DIVORCE-LAWYER.COM
Created on: 15-Mar-09
Expires on: 15-Mar-10
Last Updated on: 18-Mar-09
Still the page is already well indexed and the homepage has a PR of 3. Yet, one will notice that the site still does not appear for any many major phrases on the SERPS. However a deeper look shows it is already number for when typing into Google allinanchor: Virginia beach lawyer. This clearly illustrates the sandbox penalty. Still , how did the site reach this PR in such a short time frame with a limited number of backlinks? One reason is there is news blog that is updated weekly with fresh content. While the main page itself, http://www.virginia-divorce-lawyer.com/news/, does not currently show a PageRank all the information is indexed.
Of course there are many other components aside from a Virginia divorce news section that allowed for the site to reach these marks at such a rapid pace and that is what Agilis Marketing helps accomplish for its selected clients. Please feel free to contact us to learn more about our services and we can see whether or not Agilis and your company is a smart match for developing an SEM campaign. Whether a site relates to attorneys and the legal system or anything else makes little difference in the eyes of the major search engines.