International Search Engine Marketing Blog

Recently, I have noticed an onslaught of SEO companies advertising to help prospects in specific industries such as the chiropractic field, automobile field, and many other trade groups that are looking to increase their marketing efforts using the internet. I applaud any SEO company that truly attempts to assist business owners in these industries. There is a definite need for doctors and automobile owners to have their websites marketed by a professional search engine marketing company.

Unfortunately, far too often I see these niche marketers charging exorbitant prices. I have heard stories of small dental practices shelling out $30,000 plus to have a website built and marketed online. The saddest part of the story is that even after spending all of that money, oftentimes their websites still do not appear anywhere within the top search engine results and little or no return on investment is ever realized.

That same small dental practice or chiropractic office has likely missed out on many new patients that the doctors could of helped. Essentially, the doctors’ offices are losing twice. Their first loss occurs when the office overpays for a web design or SEO service and the second loss realates to the opportunity cost involved with missing out on all the potential new patients that might have located their practice had they hired a different marketing company.

My best advice in this scenario is to start from scratch. Those who have yet to invest in a website should learn from the mistakes of others. When starting a new chiropractic or dental practice, owners should keep these ideas in mind when the inevitable bombarding of sales calls takes place. A marketing company does not have to focus solely on a specific industry in order to provide a better service than one that does. A common misconception is that a company which can list multiple dentists and chiropractors as clients has provided those clients a valuable service.

Many times the owners of a niche businesses, such as an automobile dealership or doctor’s office, are better off talking to a general web design firm or SEO company. Often these types of companies are staffed to handle such projects, can provide a superior level of service and expertise, and can do so for a price much lower than a company that markets solely to doctors or automobile dealers. A company that declares themselves as an expert in an industry is not necessarily one. Business owners in any industry should keep this in mind whether hiring a local web design firm or an international SEO company.

Usually, I do not use this blog to advertise our companies specials, but I am making an exception this one occasion since we are offering a limited time offer for new and existing clients. Agilis Marketing will obtain a top 10 search engine ranking for only $99 per month. There are no long term commitments or contracts. If you are not happy then simply let us know and you can cancel at any time. Simply go to our SEO special offer page to signup.

Why did we decide to make this offer? Even though I am against specials, the truth is that many people are gun shy when it comes to internet marketing. This is an opportunity for those companies or individuals to use our services for an extremely low price. Thus businesses are able to experience what our SEO company can achieve for a menial fee. Please note that this offer is available for both U.S. and international companies looking to improve the search engine marketing component of their advertising strategy.

I do want to emphasis that we are using this strategy as a loss leader. The only reason we are offering this price is to show companies our SEM abilities. Our company’s mission has not changed: to grow our business with the growth of our clients’ businesses. This offer is a way of showing the deep commitment we have towards that goal. Feel free to contact us with any questions at 1-877-SEO-1169 or go to our SEO special offer page to signup instantly.

It can be a difficult task for a company operating overseas to select a search engine optmisation firm located in the United States. At Agilis Marketing we hear from an array of international companies, many of which are located in the United Kingdom. This post is intended for companies that are headquartered in the U.K or other regions outside the United States. While Agilis Marketing is always willing to help U.S. companies with a United Kingdom SEO campaign, this article is targeted to our clients and prospects outside the states. 

The most common area of concern when hiring an international company is that of distance. People and companies value face to face meetings. Why should a company located in the U.K. select a firm in the U.S. when there are numerous local firms? The simple answer is that expertise and ROI should determine the decision, not locale. If a United States based company is more experienced with SEO and delivers a higher ROI than the choice is obvious.

Still, it is oftentimes easier to work with a company located in one’s home country. This is an advantages that should not go overlooked. The ability to take a quick flight or drive and meet face to face with representatives of the contracted company can certainly be of value. Whereas if a U.S. marketing company is hired then a face to face meeting is much more time consuming. That said the easier route is not always the most profitable one. Corporate America provides a perfect example of this and it is one reason why many U.S. companies outsource jobs overseas. Hiring a United States company to perform U.K. SEO work is turning into an increasingly smarter move for businesses in part due to the ongoing decline in the dollar.

Even with the aforementioned stated, the issue of distance still comes into play. Therefore our company happily meets with owners and directors of companies in the United Kingdom. Depending on the circumstances, sometimes it is more effective for our employees to visit a U.K. company’s headquarters, whereas on other occasions the converse holds true. Either way, Agilis Marketing does not view distance as a barrier to providing excellent search engine optimisation services to United Kingdom clients or any other international companies.

Many people automatically assume that search engine marketers are hired purely by businesses, whether they are local or international, looking to profit selling products or services. While this is primarily the case, I wanted to explore another reason internet marketers and SEO professional are hired: to correct a perceived wrong.

Be warned that this method of internet marketing is sometimes used without warrant and for improper purposes. The flip side of the coin is that in many instances it is an extremely effective and relatively inexpensive way to relay facts to a number of consumers. Essentially the idea is for the page or website created to appear above or near the company’s own site; this way those who are considering transaction with the business are able to see another person’s perspective of the organization.

When approached by such prospects, I highly suggest that the pages created contain purely factual information. That way nothing on the page is construed as libelous and I further suggest that they may also wish to consult with an attorney beforehand.

Describing this method of internet marketing is easiest with an example; therefore I will use a personal example with a webpage that I recently created. One goal for this webpage:  http://www.agilismarketing.com/southeastern-virginia-bni/ is for it to appear at the top of the search results when people search either for Southeastern Virginia BNI or Tony Dziadul. That way others who might consider joining the organization have more facts to base their decision upon.

At one point in my career, as an employee of another company, I became a member of the Southeastern Virginia BNI (Business Networking International) chapter. My understanding is that one of this organization’s goals is to promote the growth of its members’ businesses. Unfortunately, I had an experience that led me to believe otherwise. Now, I simply want others to know of my experience and to formulate their own conclusions. As with any business or person I interact with, I have personal feelings about the Southeastern Virginia BNI chapter and their executive director Tony Dziadul. However, if you click on the links above notice that the point of such a page is not to relay personal feelings, but post factual information. For instance the page I created contains email communications with Tony Dziadul, thus other people are able to develop their own opinions.

One purpose of this post is to illustrate another method for which search engine optimization is utilized. As mentioned at the start of this article, SEO and SEM are  used mostly to promote a businesses products or services, but can also have many other purposes, such as that above. These outside the box marketing techniques are an ideal and cost effective way to show an international audience factual information about another firm, company, or individual.