International Search Engine Marketing Blog

Conglomerates and other large overseas companies are turning to Unites States based SEM firms in hoards. This is one reason international search engine marketing discussions will continue to draw an ever growing audience.

When looking to advertise to an American demographic it helps to have U.S. based companies assist with the marketing initiatives. The same holds true of a Unites States firm looking to advertise to India, UK, or another international market. Each country has its own culture and a wise marketer does not overlook that fact.

These cultural dissimilarities also apply to the way people look for products and services on the internet. Different search engines are popular in different nations. To add further complication, the algorithms and methods employed by international search engines often differ. It is crucial to realize this and adjust promotional campaigns accordingly.

Unfortunately, to their own peril, many companies try to use in-house domestic teams to market to an international audience, rather than outsourcing the work. The results are oftentimes disastrous. Misunderstandings can result in wasted advertising dollars with no results or worse a damaged brand reputation and associated negative press. The key takeaway is to realize when outside help is required. A larger number of companies that promote websites abroad are reaching this realization.

This trend is unlikely to change. As businesses learn more from their mistakes and those of others, an increasing number are turning to companies that are located in their customers’ geographical demographic. While this article, site, and blog relate more specifically to the international marketing via websites, a company should consider the same principles regardless of the marketing medium.

There are a number of quality hosting companies available. When clients or prospects ask us to suggest one, Agilis Marketing typically sends the email included below or will direct them to this blog post.

Please use the link below to sign up for a hosting account. We do not host sites directly but we do work closely with lunar pages and they have served both ourselves and clients well.

http://hosting.agilismarketing.com

Then follow the steps below:

1. Click the sign up now image link
2. Enter your contact details
3. Select I already have a domain.
   or
   If this is a brand new site, click the second option and Lunar Pages will register a domain name of your choice for free.
4. I suggest picking either the one year or two year plan
5. I also suggest selecting the dedicated IP feature (This will improve performance of the site and allow for an SSL cert)

Please let me know if you have any questions when signing up. You will then receive a few email from Lunar Pages, please forward the login details so that we are able to access the hosting to work on the site.

This hosting company (Lunar Pages) allows our clients to make many server modifications that assist us when working on a search engine marketing campaign.